Half of U.S. wheat is consumed domestically. So, where is the rest going? “Exports to South Asia are growing fast due to an increasing middle class and changing diets,” says Joe Sowers, regional vice president for the Philippines and Korea, U.S. Wheat Associates. “There has also been strong growth in Latin America, the Middle East, Africa and Europe.” While U.S. wheat exports to the Philippines have nearly doubled over the past ten years, the problem for farmers is Hard Red Spring Wheat prices. “Quality does cost, it pays.” Sowers spoke at the Prairie Grains Conference, held December 11 and 12 in Grand Forks. Listen to the interview.