In the business world, attention is shifting to trend disruptors. Farmers Business Network head of seed Ron Wulfkuhle wants to change the conversation in crop production. “We’re trying to have a return-on-investment discussion with farmers and I say trying because there’s so many voices in the ag market place that say it is all about yield; no, it is actually about making money because a farm is a business.” FBN emphasizes transparency through the entire system to compete for a farmer’s business. Promotions are underway for Black Friday and Cyber Monday. Special activities are also planned for the FBN Farmer2Farmer Conference December 11-13 in Omaha.
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