Technology continues to help farmers optimize production and profitability. Granular, Inc., (a Corteva Agriscience independent subsidiary) customer success manager Dakota Hoben says profitability is the big driver. “At the end of the day, that’s what decides if a farmer will be around next year or not. Ultimately, we’re trying to connect these tools and bring them together. Field level profitability is one part of that.” Granular provides software that is easy to use that links the business and agronomy sides of the farm. “We talk about the problem spaces farmers are dealing with. We have a great portfolio of premium products on the business and agronomy side, but also low cost solutions farmers can use, too.”
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