Pioneer is kicking off its sales season talking about the corn revolution. “It’s several years of work coming to a head,” says Pioneer Corn Lead Ryan Myer. “We’re excited about the class of products in the field this year. There’s agronomic improvements, the likes we haven’t seen in quite some time. It’s a new way of doing business for us.” New breeding techniques allow for more localized field testing before new hybrids come to market. “We added a second year of local testing across the U.S. into our impact sites. We can have one really good year of performance and the next year, you hit a different weather pattern and the product doesn’t perform,” he explains. “By adding the second year of testing, we’ve eliminated 30 hybrids that in the past we would have advanced. Our goal is to break them before they ever leave the Pioneer facility so no one else has to experience that.”
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