Agriculture is in a time of rapid change. Land O’Lakes President and CEO Beth Ford, who was the keynote speaker at the National Agricultural Bankers Conference, said agriculture is facing numerous challenges. “A changing consumer, different investors coming into the sector, consolidation, trade and tariffs; any lens that you’re looking through says what got you here is not going to get you there.” Ford said farmers need to be comfortable working in a disruptive environment because that is the “new normal.” Ford said farmers understand the cyclical nature of agriculture and can thrive in this environment.
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