Going into harvest, farmers are looking to data to help cut costs and show a return on investment. Peterson Farms Seed Climate Fieldview Specialist Ben Longlet says deciphering data begins by matching yield data to planting data. “A lot of growers are interested in expanding their technology on the farm, just really collecting all the data layers associated with farming and then comparing them and seeing how we can affect yield and change things going to the future.” Longlet is seeing a higher rate of adoption of the technology because it’s important to use the best data available in a tight farm economy. “We’ve got farmers putting out trials to make sure everything they’re doing on the farm is actually giving them a yield benefit.”
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