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Corteva Agriscience Announces Multi-Channel, Multi-Brand Seed Strategy

Published May 9, 2018

Corteva Agriscience, which is the agriculture division of DowDuPont, has announced its new U.S. seed strategy. Pioneer will remain the company’s flagship seed brand. Five regional brands will continue with an expanded portfolio. Those regional brands are Dairyland Seed, NuTech, Hoegemeyer, Seed Consultants and Terral. The other companies within DowDuPont, including Curry, Prairie Brand and three others, will be combined into the five regional seed brands. The U.S. retail channel will be served primarily by Mycogen and Terral.

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Categorized Under: Top StoriesLatest NewsAg BusinessCrops
Tagged Under: Corteva AgriscienceDairyland SeedDowDuPontDuPont PioneerMycogenNuTech
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