Bob “Mr. Attitude” Prentice roots in agriculture, coming from the Wessington, South Dakota area. So, how important is attitude in agriculture? “Attitude is everything, or at least I believe it is,” says Bob. “It’s not always about having a positive attitude, but more of a proper mental attitude. It’s about being able to find a creative and innovative way to take on the challenges in life.” Hear more in the latest edition of the TransFARMation podcast.