Flattening sugar demand is will be a reality in the year ahead. According to American Crystal Sugar Company President Tom Astrup, sugar demand declined slightly last year. That’s attributed to an aging population and food companies reducing sugar in their products. United Sugars Corporation Executive Vice President of Industrial Sales Dirk Swart says sugar growers should plan on flat sugar demand in the short term. “New labeling requirements limit food companies and mandate labels for added sugars. It’s causing food processors to re-evaluate the amount of sugar they put into products,” says Swart. “If you look at a cereal box today, versus what we saw five years ago, the amount of sugar in a serving has been reduced; that’s the impact.” When sugar demand levels out, Swart says there’s a more competitive pricing environment. United Sugars markets the sugar produced by American Crystal Sugar Company and Minn-Dak Farmers Cooperative.
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