Consumer perceptions and awareness has been heightened by COVID-19. People are more interested in where their food comes from and who raises it. Animal Agriculture Alliance communications specialist Emily Solis says this has created an unique opportunity to spread a positive message about animal agriculture. “We’ve been doing a lot of work with restaurants, retail brands, nutritionists and others to make sure everyone is up-to-date on modern animal agriculture practices,” says Solis. “A lot of times, animal rights activists will try to pressure restaurant groups into certain policy changes with no scientific background to support those claims.” Earlier this year, the Alliance launched a new Animal Ag Allies program. More information on becoming an advocate is available on the Animal Agriculture Alliance website and in this interview with Solis.