Greg Hanes is the new CEO of the Cattlemen’s Beef Promotion and Research Board, overseeing the beef checkoff program. Hanes currently works for the U.S. Meat Export Federation as vice president of international marketing programs. He previously served as the USMEF liaison to the beef industry and worked closely with a variety of national and state beef organizations, also living in Japan for nearly 11 years. Hanes begins his new role June 17.
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