The National Pork Producers Council has launched a campaign to increase awareness about the issues facing the U.S. pork industry. In addition to a swift resolution to the ongoing trade dispute, the NPPC wants full funding for a Foot-and-Mouth Disease vaccine bank, a reliable supply of labor and regulatory oversight for lab-produced protein products and gene-editing in livestock. This ‘Pork Over a Barrel’ campaign will include digital advertising and social media.
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