When you place your advertising on the Red River Farm Network, you can be assured that you’re targeting the top producers in the tri-state region of Minnesota, North Dakota and South Dakota.  For an advertising media kit and information, please contact us!

COVERAGE AREA DATA
65 Counties: Eastern North Dakota, Western Minnesota, and Northern South Dakota

TOTAL ACREAGE

 

Potatoes

130,400

Sugarbeets

572,800

Dry Beans

481,300

Wheat

7,524,800

Barley

1,111,800

Sunflowers

938,200

Soybeans

4,892,600

Corn

2,201,300

Oats

361,500

Hay

2,294,600

Canola

924,000


LIVESTOCK

 

Cattle

2,266,600

Hogs

299,300


DEMOGRAPHICS

 

Total Farms (65 Counties)

44,435

‘97 Cash Receipts (Inc. subsidies)

$5,747,773,000

‘97 Avg. Cash Receipts/Farm

$129,352

‘97 Total Farm Sales

$4,488,337,000

‘97 Total Sales Avg/Farm

$101,009

‘97 Total Farm Production Expense

$3,713,446,093

‘97 Production Expense/Farm

$83,570


** 2002 ND/MN/SD Ag Statistics Service
** 1997 U.S. Census of Agriculture

 

Red River Farm Network Coverage Area

North Dakota

1. Devils Lake - KZZY -- 103.5 FM - 100,000 Watts
2. Jamestown - KSJB -- 600 AM - 5,000 Watts
3. Langdon - KNDK -- 1080 AM - 1,000 Watts
4. Lisbon - KQLX -- 890 AM - 1,000 Watts
5. Mayville - KMAV -- 1520 AM/105.5 FM - 2500/25,000 Watts
6. Rugby - KZZJ -- 1450 AM - 1,000 Watts

Minnesota

7. Ada - KRJB -- 106.3 FM - 6,000 Watts
8. Crookston - KROX -- 1260 AM - 1,000 Watts
9. Fosston - KKCQ -- 1480 AM/96.7 FM - 5,000/25,000 Watts
10. Mahnomen - KRJM -- 101.5 FM - 25,000 Watts
11. Roseau - KCAJ --
102.1 FM - 50,000 Watts
12. Thief River Falls - KKAQ -- 1460 AM - 2,500 Watts and KKDQ FM 99.3, 100,000 watts
13. Wadena - KKWS -- 105.9 FM - 100,000 Watts

South Dakota

14. Aberdeen - KKAA -- 1560 AM - 10,000 Watts

 

Examining the Value of Radio to Farmers
(ROCKWOOD RESEARCH is a subsidiary of FARM JOURNAL, INC.)

  • 1000 telephone interviews with Class 1A Farmers in the U.S.
  • 320 interviews in West North Central Region(ND, SD, MN, NE, KS, IA, MO)
  • Names of farmers came from Farm Journal data base.
  • RESULTS

    Radio is an integral part of the farmers daily life. Over 90% of the farmers in the West North Central region listen to radio every day or nearly every day. They listen to:

    Market Reports

    93%

    Sporting Events/News

    48%

    Weather

    96%

    Entertainment

    72%

    Farm News

    92%

    Non-Farm News

    83%

     

     

    TIME SPENT WITH MEDIA IN WNC REGION (MEAN):

    Radio Winter: 2.27 Hours Per Day
    Radio Summer: 4.22 Hours Per Day
    TV Winter: 2.99 Hours Per Day
    TV Summer: 1.37 Hours Per Day
    Magazine Winter: 17.07 Hours Per Month
    Magazine Summer: 7.71 Hours Per Month

  • "Summer" described as when they can be in the field.
  • Farmers: Radio's availability is unmatched by other media.
  • Farmers: Radio's unique advantage. Radio listening does not cause other tasks to be interrupted.
  • Farmers: Credibility. 99% believe the farm broadcaster to be believable and knowledgeable in the information he/she provides.
  • Farmers: Comfort. Farm broadcaster is considered "one of us".
  • Rockwood Research Conclusion: Radio is accurate, immediate and available; and when its agricultural information is delivered by a farm broadcaster, farmers believe it to be especially reliable. “Radio is, without question, an integral part of the farmer’s daily life.”
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